Financial Leadership
P&L management, pricing, margin control, forecasting and budgeting, built over more than 20 years in e-commerce and retail, now directing the US financials of a British manufacturer with 45 years of heritage.
Executive Profile
Listening first, then leading
Too often people sacrifice what they want long term for what they feel right now. Real success is learning to overcome that, and helping others do the same.
Highly accomplished finance and operations leader with more than 20 years of experience in e-commerce, retail and commercial fitness equipment across the United States. Advanced through 3 senior roles over 19 years at a fitness equipment company, including 16 years of operations leadership, before founding a mission-led venture in 2025.
Now directs the US financial platform of a British manufacturer with 45 years of heritage, connecting 4 core systems into one accounting backbone. Brad believes in listening as well as being heard: once that step is complete, individuals become a group and can accomplish anything. That philosophy shapes how he builds a culture of shared ownership and celebrated performance.
- Current Role
- Chief Financial Officer, Pulse Fitness USA, Salt Lake City, Utah, Sep 2026 to Present
- Also
- Chief Executive Officer, Flytte Fitness, Salt Lake City, Utah, Nov 2025 to Present
- Background
- 3 senior roles over 19 years at Sole Fitness, including 16 years of operations leadership
- Focus
- P&L Management | E-Commerce | Channel Partners
- Location
- Salt Lake City, Utah, United States
- Education
- University of Utah, Salt Lake City | Salt Lake Community College, Salt Lake City
- Languages
- English, Spanish (Professional Working)
- Contact
- linkedin.com/in/bradwhite-79564193
What Sets the Work Apart
Profit protected, culture built
Systems Integration
Connecting the website, ERP, CRM and logistics back into accounting to give leadership clear financial visibility across all US sales channels, with 4 core systems integrated into one accounting backbone.
Cost Control
Managing 4 delivery and service areas, freight, white-glove delivery, domestic parts and the service network, to protect margin on every US order.
Education and Languages
Academic background
Salt Lake City, Utah
University of Utah
Salt Lake City, Utah
Salt Lake City, Utah
Salt Lake Community College
Salt Lake City, Utah
Professional Working
Spanish
Languages: English, Spanish (Professional Working)