20+
Years in e-commerce and retail
Impact at a Glance
Results that can be counted
19
Years at Sole Fitness across 3 senior roles
16
Years leading operations
45
Years of Pulse heritage behind the US platform
4
Systems integrated into one accounting backbone
4
Customer segments served
Signature Results
The numbers that matter most
| Result | Scale |
|---|---|
| Years at Sole Fitness across 3 senior roles | 19 |
| Years leading operations | 16 |
| Systems integrated into one accounting backbone | 4 |
Every number here comes from live finance and operations work across the United States, from 16 years running operations to directing the US financial platform of a British manufacturer with 45 years of heritage.
How the Results Happened
Three stories behind the numbers
Systems Integration
4 Systems, One Backbone
The website, ERP, CRM and logistics connected back into accounting, giving leadership clear financial visibility across all US sales channels and a seamless market entry for a British manufacturer with 45 years of heritage.
Cost Control
4 Areas Under Control
Costs managed across freight, white-glove delivery, domestic parts and the service network, protecting margin on every US order while pricing and margin planning stay aligned with 4 customer segments.
Executive Progression
3 Roles in 19 Years
From Vice President of Operations to Interim CFO to Chief Executive Officer at Sole Fitness, 16 years of operations insight carried into financial stewardship and then into leading the whole company for 2 years and 3 months.