Finance
P&L management, pricing, margin control, forecasting and budgeting, built over more than 20 years in e-commerce and retail.
- P&L Management
- Pricing Strategy
- Margin Analysis
- Financial Forecasting
- Budget Management
- Cost Control
Core Capabilities
What I bring into the room
Three capability groups, built across 20+ years of finance and operations in e-commerce, retail and commercial fitness equipment, from 16 years running operations to directing a US market entry.
Commercial and Systems
Channel partners, e-commerce strategy and systems that give leadership clear financial visibility across all US sales channels.
- Channel Partners
- E-Commerce Strategy
- Systems Integration
- ERP Implementation
- Logistics Management
- Retail Operations
Leadership and Operations
Operations management and strategic leadership, from 16 years running operations to leading the whole company.
- Operations Management
- Market Entry
- Strategic Leadership
- Team Building
- Financial Reporting
- Profit Protection
How the Capabilities Work Together
One finance leader, the whole US platform in view
Systems
- Website, ERP, CRM and logistics integrated into one accounting backbone
- E-commerce systems that safeguard profitability
- Clear financial visibility across all US sales channels
Channels
- Health clubs and studios
- Multifamily and corporate fitness rooms
- Rehabilitation facilities
- High-end home gyms
Languages
- English
- Spanish (Professional Working)
People
- A culture of shared ownership and celebrated performance
- Listening as well as being heard
- Confidence and humility as 2 core traits
Leadership Philosophy
Listening first, then leading
Brad believes in listening as well as being heard: once that step is complete, individuals become a group and can accomplish anything. That philosophy shapes how he builds a culture of shared ownership and celebrated performance.