4
US Market Entry and Systems Integration
Four core systems, website, ERP, CRM and logistics, connected into one accounting backbone for Pulse Fitness USA.
P&L Management | E-Commerce | Channel Partners
BradWhite
Chief Financial Officer | Chief Executive Officer
Finance and operations leader with 20+ years in e-commerce, retail and commercial fitness equipment across the United States. CFO of Pulse Fitness USA and CEO of Flytte Fitness, based in Salt Lake City, Utah.
Scroll, Salt Lake City Utah
Executive Profile
Listening first, then leading
Highly accomplished finance and operations leader with more than 20 years of experience in e-commerce, retail and commercial fitness equipment across the United States. Advanced through 3 senior roles over 19 years at a fitness equipment company, including 16 years of operations leadership, before founding a mission-led venture in 2025.
Now directs the US financial platform of a British manufacturer with 45 years of heritage, connecting 4 core systems into one accounting backbone. Brad believes in listening as well as being heard: once that step is complete, individuals become a group and can accomplish anything.
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Impact that can be measured
2025
Mission-Led Venture Leadership
Flytte Fitness, founded in 2025, bringing assisted walking to vulnerable populations to help them regain independence.
3
E-Commerce Profit Systems
Profit-safeguarding e-commerce systems built for client businesses in a 3-month engagement, drawing on 20+ years of experience.
P&L Management • E-Commerce Strategy • Channel Partners • Systems Integration • Salt Lake City, Utah • P&L Management • E-Commerce Strategy • Channel Partners • Systems Integration • Salt Lake City, Utah
20+
Years in e-commerce and retail
19
Years at Sole Fitness across 3 senior roles
16
Years leading operations
45
Years of Pulse heritage behind the US platform
Focus Areas
What I bring into the room
- Financial Leadership
- Systems Integration
- Cost Control
- Executive Progression
- Channel Strategy
Too often people sacrifice what they want long term for what they feel right now. Real success is learning to overcome that, and helping others do the same.
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A finance and operations leader who protects profit and builds culture
Whether it is a US market entry, a systems integration, or a mission-led venture, the first step is a conversation.