Career Journey

From frontline healthcare to the chief executive's chair

Sep 2026 to Present
Chief Financial Officer
Pulse Fitness USA
Directing the US financials of a British commercial fitness equipment manufacturer with 45 years of heritage.
Nov 2025 to Present
Chief Executive Officer
Flytte Fitness
Directing a mission-led company bringing assisted walking to vulnerable populations to help them regain independence.
Oct 2025 to Dec 2025
Ecommerce Architect
Self-employed
Profit-safeguarding e-commerce systems for client businesses during a 3-month engagement.
Aug 2023 to Oct 2025
Chief Executive Officer
Sole Fitness
Led the company for 2 years and 3 months, building on a 19-year foundation of culture and values.
Sep 2022 to Aug 2023
Interim Chief Financial Officer
Sole Fitness
Managed the finance function for 1 year, extending 16 years of operations leadership into financial stewardship.
Jul 2006 to Sep 2022
Vice President of Operations
Sole Fitness
Ran company operations for 16 years and 3 months, growing alongside the business.
Jan 2004 to Jul 2006
Outpatient Clinical Representative
University of Utah Hospitals and Clinics
Served outpatient clinical operations for 2 years and 7 months within a university hospital system.

Experience in Detail

The work, role by role

Sep 2026 to Present

Pulse Fitness USA, Salt Lake City, Utah

Overseeing the US financials of a British manufacturer with 45 years of heritage.

Oversee the US financials of a British commercial fitness equipment manufacturer with 45 years of heritage, covering pricing, margin, forecasting and budgeting.
Integrate 4 systems, the website, ERP, CRM and logistics, back into accounting to deliver a seamless US market entry across all channels.
Control costs across 4 areas: freight, white-glove delivery, domestic parts and the service network.
Align pricing and margin planning with 4 customer segments: health clubs and studios, multifamily and corporate fitness rooms, rehabilitation facilities and high-end home gyms.

Nov 2025 to Present

Flytte Fitness, Salt Lake City, Utah

Directing a mission-led company for more than 1 year.

Direct a mission-led company for more than 1 year, bringing assisted walking to vulnerable populations to help them regain independence.
Establish the company's commercial foundation in 2025 around 1 clear mission: restoring independence to the people it serves.
Apply more than 20 years of e-commerce and retail experience to protect profitability from the earliest stage.
Build a culture of shared ownership and celebrated performance, drawing on 19 years of leadership at a fitness equipment company.

Oct 2025 to Dec 2025

Self-employed, Salt Lake City, Utah

Developed profit-safeguarding e-commerce systems for client businesses.

Developed profit-safeguarding e-commerce systems for client businesses during a 3-month engagement.
Created operating environments that enhanced profit margins and supported business growth for client businesses within 3 months.
Fostered a culture of shared ownership and celebrated performance by leading with 2 core traits: confidence and humility.
Safeguarded profitability through systems design, drawing on more than 20 years of e-commerce and retail experience.

Aug 2023 to Oct 2025

Fitness Equipment Services LLC, DBA Sole Fitness, Salt Lake City, Utah

Led the company for 2 years and 3 months.

Led the company for 2 years and 3 months, building on a 19-year foundation of culture and values to shape the future of the fitness industry.
Reinforced the company culture and values shaped over 19 years to guide a promising next chapter.
Progressed through 3 senior roles in 19 years, from operations to interim finance to chief executive.
Positioned the business for long-term growth in the fitness industry over a 27-month tenure.

Sep 2022 to Aug 2023

Fitness Equipment Services LLC, DBA Sole Fitness, Salt Lake City, Utah

Managed the finance function for 1 year as interim chief.

Managed the finance function for 1 year as interim chief, extending 16 years of operations leadership into financial stewardship.
Leveraged 16 years of operational insight to inform financial decisions across a 12-month interim tenure.
Maintained financial oversight and accountability throughout 1 full year of leadership transition.
Prepared for the move into the chief executive role in August 2023 after 1 year in the finance seat.

Jul 2006 to Sep 2022

Fitness Equipment Services LLC, DBA Sole Fitness, Salt Lake City, Utah

Ran company operations for 16 years and 3 months.

Ran company operations for 16 years and 3 months, growing alongside the business from July 2006 to September 2022.
Forged an operational foundation across 16 years that later supported 2 successive executive promotions.
Delivered reliable operations from 2006 to 2022 as the company grew in the fitness equipment market.
Sustained a values-led culture across 16 years of daily operations.

Jan 2004 to Jul 2006

University of Utah Hospitals and Clinics, Salt Lake City, Utah

Served outpatient clinical operations for 2 years and 7 months.

Served outpatient clinical operations for 2 years and 7 months within a university hospital system.
Acquired 2 years of frontline healthcare experience supporting patient-facing outpatient services.
Strengthened communication and listening skills in 1 patient-facing role, strengths carried into 19 years of leadership.
Honed attention to process and accountability across 31 months of outpatient service.

Education

University of Utah, Salt Lake City, and Salt Lake Community College, Salt Lake City. Languages: English, Spanish (Professional Working).